Shapes Vegemite & Cheese Crackers
Taste Test - 65%
Value For Money - 80%
Enthusiasm - 55%
Flavour you can see, just not enough of it to give it the kick it needs.
There’s only two ways I eat Vegemite. On toast or on toast with cheese. I know some people like to mix it with avocado, others tomato. There’s somebody out there who probably enjoyed Boost Juice’s Vegemite breakfast smoothie. Me? I’m a Vegemite traditionalist.
When I saw Arnott’s had released a new Shapes Vegemite and Cheese cracker crossover I admit I momentarily saw a bright future, free from the burden of waiting 3 and a half minutes for bread to toast. Could one of the latest brand crossovers conveniently fill my fix for Vegemite and Cheese?
Unfortunately, the answer is a firm no. There’s a lot of potential with Shapes Vegemite and Cheese crackers but like too many brand mashups we’ve seen in the past year, the resulting concoction isn’t as good as either of the original products.
I think Arnott’s has played it too safe with the flavours here. You’ll find it tastes a lot like a Shapes Original savoury cracker with a hint of Vegemite. I get why they held back (no one has ever gagged eating a cracker, Vegemite on the other hand) but this is a product for fans, not newcomers. We can tolerate a larger dose of Vegemite.
I purchased a box that contains 8 individual mini packets of crackers, ideal for snacks at the office or school. You can also buy it in a 165 gram box (a few grams lighter than your average Shapes box). Shapes are nearly always on sale so you’ll likely find you can buy two boxes for $4.00.
Vegemite isn’t a product any clear minded person eats in isolation. It’s made to be mixed! It’s unfortunate that this mix won’t be on my repeat buy list.