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Magnum have branched out beyond stick ice-creams to embrace Australia’s ever-growing infatuation with the pint-sized tub of ice-cream.
The ‘Vanilla & Chocolate’ variety is ostensibly a choc-chip ice-cream with tiny flakes of the hard chocolate you’d expect to find surrounding a stick variety of Magnum. On the top when you open the lid are choc chips scattered across the top. And through the centre of the tub is a chocolate sauce core.
Not exactly. This shouldn’t taste all that different to most choc-chip ice-creams or a Viennetta, or any of the multitude of similar products out there, but something about the vanilla/chocolate combination here doesn’t work. Generally Magnums aren’t bad, but it could just be that the taste of their specific vanilla icecream and their chocolate is off-set by the additional flavours one finds in a Magnum (caramel, nuts, etc). Without the additions, the flavour is a little off-putting and doesn’t quite taste right.
The chocolate sauce core too is a failed idea. Obviously, the ice-cream sitting in the freezer means that the sauce core isn’t going to be saucy at all. Rather it’s just a big chunk of belgium-flavoured chocolate that is just a little too excessive when consumed in hardened block-form.
Conceptually, this is a sound product, but it just doesn’t quite deliver the goods in practice. Stick to Magnum on a stick. Or get a Viennetta.